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Number 13: Educate the talent and management. As soon as contracts are signed and the deal is fully negotiated, it is time to verify the talent really knows sufficient in regards to the model to really feel within the know. Present the talent and their administration with a cheat sheet in regards to the very best social media posts — who the model is and what the marketing campaign aim is and what the brand stands for. Having the celebrity be on the staff versus left in the dead of night is past worth. They're capable of help craft resonating and true-to-voice messaging. Also ensure that they've the proper handle and hashtags. If there is a social platform where the model does not have presence, still include the correct hashtags as otherwise the movie star within the heat of the moment might choose to make it up or even name out the incorrect model.